Willie Sutton and Facebook
Facebook marketers were thrown into a tizzy last week by the suggestion that using 3rd party apps can be detrimental to your post’s EdgeRank. If that sounds indecipherable, you are not alone. There’s...
View ArticleWatch What Happens When You See Eye to Eye
Any good account manager understands that you need to be on the same page as your client. If you’re going in one direction and your client has something completely different in mind, well, in the words...
View ArticleHow to Take Up More “Screen Estate” with Your PPC Ads
If you’ve used Google even remotely over the last few years, you’re aware that the search engine results page (SERP) has gone through some major transformations, mostly to the amount of space taken up...
View ArticleSocial Media Becomes Greater Priority for Small Businesses
Facebook is now third most important marketing tactic Small businesses are placing more importance on social media marketing, according to a fall 2010 survey from small-business marketing firm Constant...
View ArticleFacebook Takes in 1.86B Ad Revenue—Is Facebook moving in on Google’s Territory?
Self-service advertising for small-medium sized businesses has brought Google billions—could Facebook’s growth in this category result in a future duopoly? AdAge recently highlighted Facebook’s 2010...
View ArticleThe Difference Between Mobile and Tablet Advertising
A look at how consumer attitudes differ… Research on tablet advertising has found that users prefer ads that take advantage of features such as video, interactivity, 360-degree views and other eye...
View ArticleSocial Sees Growing Importance to Search
Bing announces “Liked Results” shortly after Google’s increased social emphasis Microsoft’s Bing has followed Google’s example by changing their search results to emphasize social results. Bing, who...
View ArticleSpending On “Traditional Media” Ads Stabilizes
Thomas Baekdal image (2009) Back in 2009 spending on traditional media (like TV and radio) dropped by almost one-fifth. Since then, however, spending has been moving up, but is expected to stay around...
View ArticleImproved Metrics Coming for Facebook
Mashable reports that the Nielsen Co. will soon offer ratings service for Facebook campaigns. Nielsen will be able to assess the impact of Facebook marketing campaigns in the same way it has gauged the...
View ArticleAvoid Wasted Ad Spend, Create Ads That Get Noticed
Digital Advertising is a growing industry with businesses investing more each year. That means more advertisers are fighting for the eye of the consumer. The average consumer has an 8 second attention...
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