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Willie Sutton and Facebook

Facebook marketers were thrown into a tizzy last week by the suggestion that using 3rd party apps can be detrimental to your post’s EdgeRank.  If that sounds indecipherable, you are not alone.  There’s...

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Watch What Happens When You See Eye to Eye

Any good account manager understands that you need to be on the same page as your client. If you’re going in one direction and your client has something completely different in mind, well, in the words...

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How to Take Up More “Screen Estate” with Your PPC Ads

If you’ve used Google even remotely over the last few years, you’re aware that the search engine results page (SERP) has gone through some major transformations, mostly to the amount of space taken up...

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Social Media Becomes Greater Priority for Small Businesses

Facebook is now third most important marketing tactic Small businesses are placing more importance on social media marketing, according to a fall 2010 survey from small-business marketing firm Constant...

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Facebook Takes in 1.86B Ad Revenue—Is Facebook moving in on Google’s Territory?

Self-service advertising for small-medium sized businesses has brought Google billions—could Facebook’s growth in this category result in a future duopoly? AdAge recently highlighted Facebook’s 2010...

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The Difference Between Mobile and Tablet Advertising

 A look at how consumer attitudes differ… Research on tablet advertising has found that users prefer ads that take advantage of features such as video, interactivity, 360-degree views and other eye...

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Social Sees Growing Importance to Search

  Bing announces “Liked Results” shortly after Google’s increased social emphasis Microsoft’s Bing has followed Google’s example by changing their search results to emphasize social results. Bing, who...

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Spending On “Traditional Media” Ads Stabilizes

Thomas Baekdal image (2009) Back in 2009 spending on traditional media (like TV and radio) dropped by almost one-fifth.  Since then, however, spending has been moving up, but is expected to stay around...

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Improved Metrics Coming for Facebook

Mashable reports that the Nielsen Co. will soon offer ratings service for Facebook campaigns. Nielsen will be able to assess the impact of Facebook marketing campaigns in the same way it has gauged the...

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Avoid Wasted Ad Spend, Create Ads That Get Noticed

Digital Advertising is a growing industry with businesses investing more each year. That means more advertisers are fighting for the eye of the consumer. The average consumer has an 8 second attention...

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